Trade shows are an excellent opportunity for businesses to showcase their products and services to potential customers. Promotional products can be used as a marketing tool to attract visitors to your booth and create brand awareness. Here are some ways you can use promotional products at your next trade show:

1. **Know your audience**: People value promotional gifts that enhance some aspect of their lifestyle, whether by solving a problem or simply making life more enjoyable ¹.

2. **Consider your booth’s location**: If your booth is located in a high-traffic area, you may want to consider giving away more expensive promotional items to attract visitors ¹.

3. **Hand out your gifts**: Don’t wait for visitors to come to you. Instead, hand out your promotional items to everyone who passes by your booth ¹.

4. **Presentation matters**: The way you present your promotional items can make a big difference in how they are received. Consider using attractive packaging or displaying them in an eye-catching way ¹.

5. **Don’t customize giveaways with the trade show name**: Customizing promotional products with the name and date of the trade show sounds like a good idea, but most brands will end the show with leftover gifts. Tying your promotional items to the show limits their usefulness ¹.

6. **A gift earned is a gift to value**: Consider offering a free promotional item as a reward for visitors who complete a survey or sign up for your newsletter ².

7. **Engage their senses**: Consider using promotional items that engage multiple senses such as taste, touch, and smell ¹.

In conclusion, promotional products can be an effective marketing tool for trade shows when used correctly. By knowing your audience, considering your booth’s location, handing out your gifts, presenting them attractively, not customizing them with the trade show name, offering them as rewards for completing surveys or signing up for newsletters, and engaging multiple senses, you can create brand awareness and attract potential customers.